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Archivos en abril, 2011

Gene Moore

Make them stop by showing them something they’ve never seen before, or by showing them something they’ve seen every day but never thought about. In that sense, the display person is doing what every artist does: showing people the way he or she sees things, making people see something differently from the way the merchandise suggest. Thus to make people see, the display person must see first, must have beautiful dreams and then admit that all those dreams are shared by each of the strangers shuffling by on the sidewalk.

Gene Moore, “My time at Tiffany’s”

12/04/2011 — Maf.Reino


Una propuesta de dispositivo interactivo que podría cambiar la forma en la que entendemos el ir de compras.

El futuro del shopping

– 11/04/2011 — Maf.Reino

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Pasado contra presente. El trascurso irrefrenable del tiempo contra el hieratismo imposible. La melancolía de la inevitabilidad de que esto ocurra.

Audio: Ovidi Montllor
Texto: Coral Romput, Vicent Andrés Estellés

Coral Romput

– 06/04/2011 — Maf.Reino

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Campaña de la casa suiza de relojería Tissot basada en la tecnología de la realidad aumentada.

Escaparate aumentado

– 02/04/2011 — Maf.Reino

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